Sacaboc is a project of eco-friendly reusable bag, designed to facilitate shopping for bulk items while reducing the use of plastic packaging. I created this motion design in order to promote the bag on a crowdfunding platform.
I began by sketching the illustrations by hand to validate the differents plans. Then, I created a first illustration in color to finalize the art direction of the project before launching into the animation of the different plans using After Effects.
The final result is a fun and didactic video that showcases the bag's qualities. The tone is light and playful, making the project both engaging and informative.