Savencia Food Service is a platform dedicated to food professionals. It showcases products and brands in the dairy products sector.
I worked on a recommandation to redesign and rethink this platform in order to make it more functional, accessible and modern. I worked on empathy maps and user journeys to understand the multiple targets. Then, I was able to rethink the tree view. I also thought of news contents such as recipes, CSR page, customized content by target…
Finally, I worked on a new art direction for the website : gourmet and elegant.